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March 27, 2026

The Last Marketing Model You’ll Ever Need

The agency business model is a hundred years old. AI is about to make it obsolete. Here’s what replaces it — and why the clients who get there first will win.   ~12% The take rate most agencies earn on media billings — the margin the entire model runs on   70% Of analytical and […]
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March 23, 2026

You Don’t Have an AI Strategy. You Have a Chatbot.

Every CMO in the room is nodding along to AI. But most are running a single language model and calling it transformation. Here’s why that’s not just wrong — it’s a competitive liability. Let’s be honest with each other. When your board asks about your AI strategy, you’re probably describing a tool that can write […]
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old marketing model
March 9, 2026

The Old Marketing Model Is Broken. Here’s What Replaces It.

AI isn’t just a tool. It’s the catalyst for a fundamentally new way of growing businesses — one built on accountability, speed, and smarter decisions. Let’s be honest about the state of modern marketing. Expectations on in-house teams have never been higher. Budgets have never been tighter. And the technology landscape has never moved faster. […]
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ChatGPT
March 2, 2026

ChatGPT Enters the Ring with Premium Pricing

OpenAI has confirmed the details for its new advertising offering on ChatGPT, and they are setting a high bar for entry. Advertisers can expect a $60 CPM (Cost Per Mille/Thousand Impressions) with a $200,000 minimum spend commitment. This is a premium price point, positioning ChatGPT alongside high value inventory like Connected TV and significantly higher […]
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